One of the biggest trends to come out of the wellness industry as of late is a bit of a shock to some. Cannabidiol, or CBD, is found in cannabis plants and is a non-psychoactive cannabinoid. When it's taken from industrial hemp, you will not get a high from it. A number of businesses have taken to creating teas from this, especially given the current hype.
In the United States, sources such as Forbes have projected that revenues from products with CBD will soon exceed $1 billion annually. This is partially because customers at every level are constantly requesting private labels; some are practically hobbyists, others fully professional.
Would it be smart for your tea enterprise to join the frenzy and start making CBD teas, either for direct sales to customers or as a private label for others? Ultimately, it is up to you, but there are a number of things you must put into consideration.
As CBD is the focal point of this endeavour, a lot of your thought process must involve the production aspect. The widely used forms for the CBD teas already sold are usually CBD distillate, CBD isolate or decarboxylated CBD hemp flower. Bioavailability varies, as does the yield when it becomes tea that is steeped. Even when turned into an isolated crystal, the CBD molecule will not dissolve in water, though there are constant developments in finding a solution to making it water-soluble.
Check on the available CBD teas in the market and you will also find a pretty wide range of dosages advertised, from "micro" doses in the 5 to 10mg range all the way up to 50mg in a single serving. It's also at this stage that you should think about what you actually want the price point and, ultimately, the final cost of your CBD tea to be.
CBD was all but unheard of a few years ago; thankfully, the modern take on it in terms of wellness has shifted. There is no set or singular way to plot out a concept for a tea blend, and this applies to CBD tea as well. Take a good look at what you'd like the combination of natural ingredients (flowers, herbs, roots, etc.) with tea and CBD to taste like and function as.
Several key benefits can be derived from CBD teas, such as anti-anxiety, more focus, relief from stress and sheer relaxation. Overall functionality will depend on the final blend, of course. Some people will look for a tea that can give them energy, while others will lean towards something calming. You should also think about flavour profiles: chai, citrus and fruit are some of the most popular tea flavours out there.
Like everything else in life, it's always best to go into CBD tea development with full resolve. Weigh your options carefully and think it through, all the way to how you'll sell (ready to drink? tea bags?) the final product you end up producing.
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